Banijay Group’s Cuarzo Producciones’ first season of La Isla de las Tentaciones has got everyone talking! The local adaption of the hit format Temptation Island, distributed globally by Banijay Rights, has launched with great ratings, securing 3 million viewers across Telecinco and Cuatro on its first outing on 9 January. Airing on both channels, the show has repeatedly attracted high audience numbers, as well as breaking records for its companion show.
Beyond the ratings, the series also scored high across social media. The first episode received 186,543 messages during its broadcast and four hashtags were trending with the recent bonfire clip featuring Christofer going viral. Elsewhere, @islatentaciones gained 30,000 followers in a day on Instagram and more than 3 million profile visits over the course of a week. News regarding one of the contestants on Instagram Live has also become one of the most visited pages on Mediaset’s website.
The series continues on Telecinco and Cuatro this week.