Banijay Rights’ Hit Formats Set to Entertain Audiences in Southeast Asia

16 December, 2019
Banijay Rights, the leading distribution arm of Banijay Group, has today confirmed that its long-running format,Don’t Forget the Lyrics!, has been picked up in Myanmar by Forever Group, for broadcast on leading entertainment channel, MRTV-4; and thatThe Secret Life of 4 Year Olds has been adapted by Houghton Street Media for Tencent Video in China.

Don’t Forget the Lyrics!, a modern entertainment classic and proven ratings winner regardless of territory or timeslot, will now be adapted for a Burmese audience by Forever Group, with an order of 240 episodes for broadcast in 2020 on free-to-air channel, MRTV-4. More than 2,000 episodes have been produced since the show’s launch in the US, and the format is broadcaster France 2’s number 1 hit show.

Elsewhere in Asia, the critically acclaimed award-winning series, The Secret Life of 4 Year Olds, a compelling insight into a child’s world, filled with tears, laughter, drama, politics, power struggles and larger-than-life characters, will be brought to Chinese audiences via broadcaster, Tencent Video, China’s largest video streaming platform.

Originally produced by RDF Television for Channel 4, The Secret Life of 4 Year Olds has been adapted in China, with an 8 x 45’ series produced by Houghton Street Media, an award-winning Chinese production company.  The popular reality-entertainment format has already been adapted in 14 territories, with more to come in 2020.

Samia Moktar, Sales Manager at Banijay Rights commented, “We’re so excited to see these blockbuster entertainment formats travel to the other side of the world.  I’m confident that the local adaptations of Don’t Forget the Lyrics! and The Secret Life of 4 Year Olds will delight audiences in Myanmar and China, just as much as they have done in Europe and America.  These modern classics use all the right ingredients to create perfect family entertainment, and that is always universal in its appeal.”

In Don’t Forget the Lyrics!, contestants have to sing hit songs and complete the missing lyrics. First, they must choose from different genres and decades; from established hits to fresh new releases. They then take to the stage and sing along with the studio band, as the lyrics are displayed on the game board. With stacks of cash at stake, can they keep singing when the music stops, and the words disappear?

The Secret Life of 4 Year Olds takes us into one of the most sensitive and carefully protected environments on earth, a world that has never before been subject to the scrutiny of the camera lens. We watch as 10 four-year-old children meet for the first time at nursery and interact in unprecedented, intimate detail. Thought-provoking, entertaining and genuinely surprising, this is an utterly compelling look into a young child’s behaviour.