Banijay has appointed Lionel Abbo as Global Head of Digital for Banijay Group and Banijay France, it was announced today by Marco Bassetti, CEO.

In this position, Lionel will lead and coordinate the company’s digital business across the Banijay Group and for Banijay France. Based in Paris, Lionel will report to Marco Bassetti for the Group and François de Brugada for France.

Marco Bassetti at Banijay Group, commented, “Expanding our global digital business continues to be a key ongoing strategy across the Group – and I’m delighted to welcome Lionel to the Banijay team in this new role. Lionel’s extensive knowledge, contacts and business acumen will be an invaluable asset as we maximize opportunities in this vibrant and rapidly evolving sector.”

Lionel Abbo added, “The Banijay Group is home to some of the international industry’s best creative talents and I’m looking forward to working closely with them to develop and lead the company’s digital strategies. The digital sector is an integral and important part of the industry, whether through co-productions or distribution, and I’m excited to join such an innovative and forward-thinking company to grow their business across this arena.”

Lionel joins Banijay Group from Shine France where he has been Deputy Managing Director Creation Developpement 360˚ since 2009. Lionel started his career as a producer for MTV Networks before joining the development team at Endemol France, where he worked on Endemol’s Brand Content for Bouygues Telecom and LG. Following Endemol he was Head of Content at Tribal DDB Paris, where he sold and managed content and digital communication operations for the company’s main clients including Lipton, Nike, Bouygues and French Navy.