Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Format Hit Undressed zips into major territories as Banijay Group unveils new formats for MIPCOM

12 October, 2016

Banijay Group has licensed the international primetime hit format Undressed, which has already been seen by more than 25 million* viewers, to a raft of additional key territories.

The innovative format is heading to Spain for free to air channel Dkiss with a 20 x 30’ series produced by Banijay Group’s Magnolia Spain and in France a 6 x 45’ series of Undressed has been produced by Banijay’s ALP for NRJ12. Both series will air later this year. An Australian version of Undressed (20 x 30’) is in production with Banijay’s Screentime for SBS.

In Italy, youth skewing channel Nove has commissioned two further seasons of the popular format from Magnolia Italy, the original creator. Series 3, which will air this autumn, is 25 x 30’ and series 4, which is set for broadcast in 2017, is a 50 episode order bringing the total number of Italian episodes available to 155 x 30’.

This news follows the recent announcement of a second 20 x 30’ series of Undressed, produced by Fizz, part of Banijay Group’s RDF Television, for TLC for the UK, which is already in production following a successful first series. A 12 x 30’ series has previously aired in the Netherlands produced by Zodiak Nederland for TLC.

Banijay Group’s distribution arm, Zodiak Rights, has licensed a 12 x 30’ series of Undressed to be produced by ATM Grupa for TLC in Poland. Alongside this raft of format deals for Undressed, Zodiak Rights has already started inking deals for these new international finished versions, as it launches the Italian, UK, Australian and Polish adaptations to the global market at MIPCOM.

Grant Ross, EVP Global Creative Development & Format Acquisitions at Banijay Group, says, “As we add three more major territories to the six already in production or on air, as well as other key territories about to close, Undressed is proving to have genuine global appeal and has quickly become a truly valuable property for the Banijay Group.”

Banijay Group is launching a slate of new formats at MIPCOM next month, including the primetime entertainment hit for all the family All Against 1. Created by Nordisk Film TV Denmark for DR1, All Against 1 is Denmark’s highest rating new format in 2016 with the most successful integrated play-along app ever for the channel; The Big Leap, a reality series produced by Nordisk Film Norway for NRK which is beating all-comers in its timeslot; from manly jobs to full time dads, Paternity Dads is the new social experiment format produced by Mastiff Denmark for Kanal 4 Real; factual entertainment series The Big Secret, created by Mastiff Norway for NRK1, delivers a heartfelt look at coming-out stories and Brush With Fame from Screentime Australia, currently the highest rating factual entertainment series on ABC, consistently performing 50% above timeslot average.