Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.
Banijay Group is the world's largest independent content creation Group for television and multimedia platforms. Banijay Group is present in 16 territories.

Banijay Retains Marie Schweitzer as Chief Strategy Officer

5 November, 2020

Banijay today reveals Marie Schweitzer is set to continue as Chief Strategy Officer. With the business since its inception in 2008, she played a fundamental role in the recent acquisition and remains in place to oversee Strategy, Research and Communications.

 

Appointed to her current role in September 2016, Schweitzer joined the group during its launch as co-Head of Market Research. Since then, she has held a number of positions across the business. Taking on strategy and business development more recently, she has been working with the executive team on M&A and growth opportunities, including the recent merge with Endemol Shine Group, while leading the departmental heads within her wider remit.

 

Prior to Banijay, Schweitzer was Head of Market Research at Endemol France following several years in production.

 

Marco Bassetti, Chief Executive Officer, Banijay comments: “Marie has been with us since the start and is very much a key figure in the growth trajectory of the business. Aiding most recently on the complex acquisition and integration of Endemol, she has been at the forefront of our strategy and development, consistently balancing content expertise with entrepreneurial spirit. A valuable member of our exec team, she will now continue to work with us to effectively evolve and strengthen our global footprint for the future.”

 

Marie Schweitzer comments: “I have spent the past 12 years at the heart of a company that has gone from one territory to 22 and a few employees to thousands worldwide. It’s a proud moment to see the hard work paying off as we morph into the biggest unscripted player on the planet and with a host of super-brands to now call our own, a fantastic raft of talent and an unrivalled pipeline of premium IP, the opportunities are endless.”

 

In the newly scaled-up group, she continues to report to CEO, Marco Bassetti, and will be responsible for supporting in setting Banijay’s overarching strategy, while continuing to identify strategic expansion opportunities. Also overseeing a number of wider departments, her direct reports include Marie-Ange Philippe, Head of Market Research; Edouard Minc, Director of Corporate Business Affairs; and Kate Humphreys, Director of Group Communications.