Banijay today confirms François de Brugada will continue in his role as Chief Executive Officer for France. Taking the helm for Banijay France, he will now have oversight of the combined unscripted and scripted footprint and a host of the country’s leading creative talent.
Brugada has been with Banijay since its inception in 2008, playing a pivotal role in its international expansion, first as EVP for Content and later COO. In 2015, he transitioned into the role of CEO for Banijay France and has led the country’s leading entity ever since. Previously, he was at M6, where he fulfilled the roles of head of commissioning for unscripted shows and art director for channels.
Banijay France will now comprise 10 entities including Adventure Line Productions, Endemol Shine France, Banijay Studios France, H20 Productions, Banijay Production Media, KM Productions and Banijay Productions France amongst others. The bolstered offering includes some of the country’s best-loved brands including Koh Lanta, Fort Boyard, Taratata, Miss France, Les 12 Coups de midi, Touche Pas à Mon Poste, 28 minutes, Les enfants de la télé, Les Marseillais and Une saison au zoo.
Marco Bassetti comments: “François has been with Banijay since the start. Playing a significant role in the globalisation of the business from the word go, he has gone on to build an incredibly strong footprint for us in France. A first-class strategic and commercially-minded player, he is well-placed to lead the local group through this exciting phase of change and growth.”
François de Brugada comments: “Banijay France has long been the home of some of the nation’s best talent and I am honoured to be welcoming a host of new creative entrepreneurs into the fold. Combining the strengths of both groups, I hope that Banijay France will continue to be a renowned home for the top brands in the country and IP that travels the globe. A special thanks goes to Nicolas who has built a strong operation in EndemolShine France and successfully put the brand on the scripted map in France.”
Nicolas Coppermann, President of EndemolShine France will step down from his role at the end of July, with François de Brugada taking up an interim MD position alongside his CEO responsibilities.