Multi-platform, digital-first entertainment brand comprised of an all-star roster of journalists aims to galvanize celebrity reporting in the digital age with credible reporting and unparalleled access to major A-list players
Beginning this morning, readers have an essential new source for the biggest celebrity exclusives in the world with The Blast, the multi-platform entertainment brand that launched today.
Several exclusive stories are now available online at TheBlast.com, which is helmed by TMZ co-founder Mike Walters, widely known for breaking some of the biggest celebrity news stories of the past decade. Utilizing a team of best-in-field digital reporters and producers with deep relationships in the celebrity and entertainment landscapes, The Blast aims to redefine celebrity news for the digital age, creating fresh, unfiltered and credible content with a planned 3-screen dominance (desktop, mobile and social) that should ensure a strong, loyal fan-following that actively engages in content across all three platforms.
“At The Blast, our goal is to tell the biggest stories in entertainment fast, first and accurately,” said Walters. “We plan to stand apart by launching with the digital landscape in mind, using only the best technology, an amazing staff of highly-skilled producers and extremely credible news sources. I’ve always wanted to run my own news operation – now I get to live my dream.“
Breaking content will continue to be released and updated 24/7 on TheBlast.com and across all platforms.
Banijay Group, a renowned global production and distribution company, is an investor and strategic partner in The Blast.
“Mike and his top-notch reporting team bring enthusiasm, professionalism and unparalleled drive to news gathering,” said Banijay Studios North America CEO David Goldberg. “Their collective expertise and reputations made this an easy venture to say ‘yes’ to.”